The digital world keeps evolving, and so do the tools that help businesses understand their customers. If you’ve ever looked for work from home opportunities, you’ve probably heard of UserTesting, a popular platform where freelancers get paid to test websites and apps. But recently, another tool called Hotjar has been gaining attention. In this Hotjar Review 2025, we’ll explore what it is, how it works, and whether it can be a real UserTesting alternative for freelancers.
🔹 What is Hotjar?
At its core, Hotjar is a behavior analytics and feedback platform. Instead of directly paying freelancers to test apps like UserTesting does, Hotjar helps businesses understand how users interact with their websites through:
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Heatmaps 📊 (where users click, scroll, and spend time)
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Recordings 🎥 (real-time visitor activity on a site)
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Surveys & Feedback Polls 📝
In simple terms, Hotjar shows businesses what’s really happening on their website. For beginners, think of it as a “website detective” tool.
🔹 Hotjar Review 2025 – Key Features
If you’re new to analytics, here’s a breakdown of what Hotjar can do:
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Hotjar Recording – Watch how real users move across a page.
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Surveys & Feedback – Ask visitors directly what they think.
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Conversion Funnels – See where people drop off in your sales process.
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Session Replays – Understand user frustration points.
This makes Hotjar for beginners an excellent tool not just for businesses but also for freelancers in digital marketing, UX, or website testing.
🔹 How to Use Hotjar (Step by Step)
If you’re exploring how to use Hotjar, here’s the beginner-friendly process:
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Sign up on Hotjar (free plan available).
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Install the tracking code on your website or client’s website.
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Enable Heatmaps & Recordings to track user behavior.
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Set up surveys to collect direct user feedback.
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Analyze reports to improve website performance.
Freelancers can even offer Hotjar setup as a service on platforms like Fiverr or Upwork – a unique side hustle idea.
🔹 UserTesting Review 2025 – Still the King of Remote Jobs?
Unlike Hotjar, UserTesting is built around paying freelancers to test websites and apps. Testers record themselves navigating through tasks and give spoken feedback.
Here’s what makes it popular:
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UserTesting earnings: $10–$30 per test (15–20 mins each).
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Work flexibility: 100% work from home.
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Global availability: Accepted in multiple countries.
But many beginners ask: Is UserTesting legit?
👉 Yes, UserTesting is a well-established and legit platform. The only limitation is that tests aren’t always consistent – you might not qualify for every one.
🔹 Hotjar vs UserTesting – Which is Better in 2025?
| Feature | Hotjar | UserTesting |
|---|---|---|
| Purpose | Analytics & Feedback | Paid User Testing Jobs |
| Who Uses It? | Businesses, Freelancers (setup) | Freelancers, Testers |
| Earnings | Indirect (service-based income) | Direct (per test payment) |
| Skills Needed | Basic website setup, analytics | Communication & testing skills |
| Best For | Freelancers in marketing/UX | Beginners looking for side hustle |
Verdict:
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If you want direct freelance income quickly → UserTesting is better.
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If you want to build long-term skills in UX & analytics → Hotjar is the smarter choice.
🔹 Work From Home Opportunities With Hotjar & UserTesting
Both platforms can open doors to legit work from home careers:
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With Hotjar: Offer services like “Hotjar setup,” “Heatmap analysis,” or “User feedback surveys” on freelancing platforms.
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With UserTesting: Earn by completing website tests, making it one of the best beginner-friendly side hustle ideas.
Pro Tip 👉 Combine both! Learn how to use Hotjar and practice giving insights. Then, use UserTesting to earn side income while improving your freelance portfolio.
🔹 Conclusion – Is Hotjar Really a Usertesting Alternative?
After this detailed Hotjar review, it’s clear that while Hotjar itself doesn’t directly pay freelancers like UserTesting, it can be a valuable skill to learn in 2025. If you’re looking for work from home side hustles, UserTesting is still the go-to choice.
But for long-term growth in freelancing, learning how to use Hotjar and offering it as a service can be even more profitable.
👉 So, if you’re serious about remote work, try UserTesting for immediate earnings and explore Hotjar for skill-based freelance services.
⚡ Final Note: Both are legit, and in 2025, combining analytics tools like Hotjar with freelance platforms like UserTesting might just be the smartest work from home strategy.
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