If You Are Looking For Best Email Marketing Software In 2023 Then Read This Article On Getresponse Vs Aweber Trying hard to search for the right tool for e-mail marketing? Well, you have just jumped on to the right article because we have hands-on experience on both of the sites for more than 2 years. We started with aweber but now we use getresponse for our business.
Now since we use getresponse, don’t draw the conclusion that AWeber is bad because after reading this article you would be able to decide which platform to choose between the two according to your requirements as we will differentiate which is the best platform on the basis of some criterias and you would be able to decide which one should you go for..
There are many e-mail marketing campaigns that will help you and all of them provide quite similar features and experiences but there are certain features that differs them. So, let’s get ahead with this article to provide you with information so that you can decide which platform will be best for you.
What are Get Response and AWeber?
Both of the platforms getresponse and aweber are marketing software that makes marketing convenient for users. As they provide scheduling of e-mail, segmentation, autoresponders, various templates, and also landing page creation features which makes the workload vanish.
We will compare both software today on the basis of 3 criteria and those are:
- Templets
- User experience and UI
- Pricing
Templets: Get response vs AWeber
Let’s talk about the templates that both platforms offer. Also, for marketing autoresponders can be game-changing and for auto-responders, you would need templates, which will make your responses look professional.
Let’s talk about the templets of getresponse first. You would be able to create and edit the newsletters even if you don’t know to code. As they provide an amazing feature of drag and drop, this feature will save you time and do most of the work for you. They provide access to a few hundred templates too which seems like unlimited with the amazing filtering options.
The templates of getresponse are vibrant, modern, attractive, and professional. However, there are some which look old-fashioned (old-school) too but you can edit them however you want, like changing background colors, updating buttons, all of these much more easily with the drag and drop feature. They also have got a really good feature which is a button to preview how the template will look on mobile.
Now how do the templates of aweber differ let’s talk about that? The templates available there are quite simple. As the first options that you will see in templates will be the really simple ones and scrolling down you will see some colorful templates but they look really old-fashioned like the 2000-2010s templates. Also, the feature to add the social media button isn’t available in aweber. They don’t feature the mobile preview button, I don’t know if it is hidden somewhere. But, a button like that should be in the view of people as how the templates look on mobile is really important.
For the templates, getresponse should be a clear winner as they provide more easy editing and better templates with vibrant and modern-looking templates that will help you to look more professional. Aweber is not that bad but they do need to update the templates to be a bit more modern type templates.
User experience and UI: Get response vs AWeber
As you will be working on that one single platform for your marketing needs, it’s really important that the platform offers a good user interface experience and it should be easy to use.
Let’s talk about getresponse first. You will find the functionality really simple as soon as you log in. Also, they claim they want to be the easiest email marketing tool in the world.
They offer to set up your list for e-mail marketing as simple as loading a CSV file. Also, the dashboard that they offer provides more features than aweber and the features and buttons are well organized and are not clustered all over.
Now talking about Aweber’s ease of use and user interface. You will find a simple enough experience here too once you log in. The uploading of your list for e-mail marketing here too is as simple as loading a CSV file. It’s really easy managing your subscribers too. A customized confirmation email can be made for your customers which will be received by them when they sign up with you. You would be able to find some basic data about your subscribers on the homepage too like the most recent newsletters sent by you and much more. It has fewer features than get response but it provides a simple and clean experience which I really like.
Now if you ask me which one I would prefer on the basis of user experience then it is definitely getresponse as it provides a better experience than aweber. Also, it is really simple and easy to use. The button and features that you need most are also available right in front of you, so you don’t need to keep on searching for those.
Pricing: Get response vs AWeber
Now talking about the pricing, no one would like to spend thousands of dollars on software be it how much helps you on your business. So pricing becomes a really significant factor unless you have a pile of cash kept for spending.
The main factor for pricing for both platforms is subscriber capacity. So, as you increase the subscriber capacity the price of the plan will increase. We will take an account of 2500 subscribers and compare both of the platform’s plans and will conclude which one is better.
Let’s look at the pricing of get response first, they offer 3 main plans for their users:
- Free Plus: The free plus plan will provide you with unlimited newsletters, unlimited landing pages, unlimited website builder, Basic segmentation, Autoresponders, Integrations and API. It will cost $29 per month.
- E-mail Marketing Plus: The e-mail marketing plus plan will provide everything that is available in the free plus plan, along with marketing automation, event-based automation, webinars, advanced segmentation, contact scoring, and sales funnels. It will cost $69 per month.
- Marketing Automation Plus: The marketing automation plus plan will provide everything that is available in the marketing automation plus plan, along with quick transactional emails, e-commerce segmentation, abandoned cart recovery, promo codes, product recommendations, and web push notifications. It will cost $139 per month.
(Remember that the plans that I mentioned above are all for 2500 members capacity)
If you have a huge subscriber base then you can select a customized plan too, the price of the plan will be according to the subscriber base you want.
They also offer discounts for non-profits; which can be up to 50% of the plan. And if you take yearly subscriptions then you get more discounts too, if you go for a 12-month plan then you get an 18% discount and for a 24-month plan, you get a 30% discount. This yearly plan can be great for your value as the free plus plan that I mentioned above will be for just $23.78 per month if you go for the 12-month plan and with the 24-month plan, it comes down to $20.3 per month.
One more thing is that they offer a “30-day free no credit card required” plan. In this plan, they provide email marketing, website builder + 5GB bandwidth, connect a domain, list for up to 500 contacts, landing pages, signup and contacts forms. So, you can try out all of that and will get to experience in hand what the software is like, which will help you to decide.
Now let’s look at the plans that aweber offers:
- $19 per month for 500 subscribers
- $29 per month for 2,500 subscribers
- $49 per month for 5,000 subscribers
- $69 per month for 10,000 subscribers
- $149 per month for 25,000 subscribers
Aweber does not provide varied plans as you can see they have a free plan and a pro plan, which is really good as get response doesn’t even provide you all the features in its free plus plan even if you are paying for it, whereas, aweber provides every single feature on their pro plans.
Also as I have mentioned that they offer a free plan just like get response, let’s see what are features they provide in it that free plan. In their free plan, they will offer up to 500 email subscribers, 1 landing page,1 email automation, web push notifications, drag and drop builder, email templates, sign-up forms, eCommerce and more! So you can see it has a lot of similarities with the get response-free plan.
The pro plan whereas will provide you all the features of the free plan along with unlimited email lists, advanced email automation, remove aweber branding, detailed insights and analytics, webpage and sales tracking, split testing and more!
If you go for an annual plan then they offer a 19.2% discount on the plans, which makes the plan of 2500 subscribers from $29 to $26.15.
So if you ask me which one I would prefer; then in terms of pricing getresponse is a bit cheaper as if you buy a yearly plan then you get a good discount which will make it even cheaper. But, they don’t provide every single feature in their basic plan, whereas aweber provides every single feature right from their basic plan. So that is really good.
So, you can choose what to decide between the starting plans of both platforms. But if you go for the higher plans then getresponse is definitely better than aweber.
One additional feature that Get response has is better than AWeber
There are some differences but one major difference that stands out getresponse is its additional SMS marketing feature, which is not available in aweber. This feature will help you to automate text messages to drive further sales for your business.
This feature is available for Europe only so that’s a bad thing if you live outside of Europe. But, if you are from Europe and want to do SMS marketing as well then this is definitely a deal-maker for them.
Conclusion
Getresponse and Aweber both are e-mail marketing software and they provide many features which are really helpful for e-mail marketing like autoresponders, newsletters, managing subscribers, etc. They may be really similar but there are some significant differences that might lead to different people preferring different software. So we have compared both software on the basis of 3 criteria which are templates, user experience and UI, and pricing of the plans.
You can choose whichever you think will be the best fit for you after reading the whole article. I have given my preference in the last paragraph of each criteria that we have discussed to compare these platforms, you can look at those and you will know which one I think will be best for you.
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If you think we should add any other point to this article or if you have any experiences with this software then make sure to let us know about it all in the comments.
